A Different Approach to Obtaining Information
Betty Adamou has come to explain the different methods of obtaining information and how all this can help us deal with mental illnesses and emotional issues. A young entrepreneur with successful new ideas has told us some delightful news.
Q1-02:17: You have so many accomplishments at this point in your life. What’s your secret?
Q2-10:07: How often do this eureka moments happen?
Q3-12:16: What triggers these moments and ideas for you? Where do you get inspired?
Q4-16:49: Tell us about the video games that you produce. I’m sure there are several people who are not aware of what gamification really is and how you have used that to replace these traditional surveys.
Q5-20:44: Is there a method you think that could be used in acquiring data about them how people feel or the emotions people feel? Is there a way to actually create a game survey that allows us to get the data for that?
Q6-25:19: So, you do set out to help trigger certain emotions from the participants for the data process but you’re transparent in that you warned them ahead of time that you’re going to have to do this to get the most accurate or believable result out of the data, is that correct?
Q7-26:58: Would you be able to characterize the kinds of feelings that tend to be triggered in playing or doing the surveys or even if you have an opinion or a viewpoint on games themselves? What other emotions do you think doing the survey would trigger or even playing games?
Q8-33:10: We’ve got a question from a listener (Jane, 24, Chicago): I’m a girl who loves video games and app developing. Whenever I apply for a job in the field, even if I do get a chance, I feel like I’m always underestimated simply because of my gender. How do I deal with this?
Q9-38:41: I understand that you have some other initiatives like a teaching entrepreneurship to young children. Can you just tell us a little bit about that and what inspired you to do that and do you have any specific students that you might want to share their story with us?
Q10-48:53: What is your next big thing or what is your next future project ahead of you? Where are you going? What direction are you going?
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Betty Adamou is a British game, research and IT entrepreneur of Greek heritage based in London. She is the co-developer of digital games for online research (as a replacement for the traditional ‘survey’), inventor of research methodology “ResearchGames™, and an award-winning innovator and entrepreneur.
She is the CEO, Founder and Chief ResearchGame™ designer of award-winning research company Research Through Gaming Ltd (RTG).
Since the inception of RTG, Adamou has been frequently named as a pioneer of game-based research, a researcher of influence, a thought-leader, research innovator, revolutionary, and most recently one of “7 females shaping the future of market research”.
As such, Adamou’s foresight is often sought by industry publications through interviews and articles on the future of market research and in particular, the impact of emerging and future technologies on data collection.
From working at software company Nebu, Adamou then went on to start Research Through Gaming as a business when she was 24, from her bedroom with a laptop. After seeing how online research needed to drastically improve in several areas, she wanted to harness the intrinsic motivation and engagement that she experienced playing games like World of Warcraft to improve the research experience primarily for participants, who she has said “must have been bored out of their minds with traditional surveys” in interviews and conference talks.
Through her work developing ResearchGames™, Adamou and her team have also developed additional technological assets to make the creation of ResearchGames possible. As the methodology of ResearchGames was so forward-thinking, there were no existing software systems or other technologies at the time which Adamou could use to create ResearchGames as she had imagined them. So Adamou and the RTG team had designed and developed their own software systems to make and run ResearchGames; namely their own home-grown Game-Engine ‘RES Engine’ and data collection system ‘MIRANDA’.
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