Encouraging People with Authentic Story Telling
Q1-01:03: How did you first get exposed to the idea of authentic storytelling?
Q2-03:11: What’s an example of using authentic storytelling. How would a bank use it to help their brand and their business, for example?
Q3-05:36: I think, from the listeners’ standpoint, the authenticity piece is so important because it’s real and relatable, and it probably builds trust very quickly. Do you find that too?
Q5-10:26: Have you found the book to be a good marketing piece about your speaking and other things that you do?
Q9-24:32: I have a question from Abe, 19 years old, from Nebraska. He wants to know where you rank verbal communication on the list of essential business skills.
Q10-26:41: What’s next for you? What are you focusing on for the rest of 2017?
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Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories.
He is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies. Some of his awards include: Top 10 Twitter accounts to follow for effective marketing (2017), Top 50 (No. 13) most interesting blogs for journalists (2017), No. 2 on the global #hit100 of healthcare social media influencers (2016), No. 3 Content Marketing Account to Follow on Twitter for 2016, Top 25 most interesting social media blogs in 2016, Most Influential on the 2015 HIT99 Healthcare Social Media List, IMA Marketer of the Year – 2015 and Best Blog – Community Engagement, Top 10 content marketers on social media by Klout – 2016, 100th Most Influential Marketer (Content Marketing World), 89th Most Influential Content Marketer on Twitter (Axonn Media, London) and many more…
Christoph sits on two global boards to advance the art and science of authentic storytelling content marketing: Content Marketing Summit Asia, Internet Marketing Association International Executive Council
In his role as senior director of content marketing + content creation at MedTouch, Christoph and his team handle content writing across all sizes of website projects and advise healthcare brands across the United States on blogging, social media and eNewsletter strategies and how to align those strategies with patient/member/donor acquisition efforts. The team also partners closely with clients as needed to implement strategies. A key part of the team’s success is its internal engagement with physicians and leaders who actively request their guidance. The Content Marketing Institute has listed the team as a top global content marketing agency.
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