Intuition Factors in Design and the Emotion-Based Response



Alex is the organizer of the international design group called “Global User Experience Designers” which has over twelve chapters globally in cities like San Francisco, Berlin, Tokyo, London and New York. He addresses the topic of emotions in design.

Q1-01:33: For the benefit of our listeners, give us some insight as to what triggered your passion for doing User Experience/User Interface design (or UX/UI as some would call it)

Q2-02:36: What was your inspiration for launching the global User Experience Design initiative?

Q3-06:13: What is some of the most significant output that has come out of this global collective of designers?

Q4-11:52: What do you find are the biggest challenges for a UX/UI designer?

Q5-12:49: Getting into the details of design from the developers perspective, you have recently spoken about Intuition and Data being the two main pillars that drive the process.  This audience would be interested to hear how you perceive Emotions to drive Intuition or vice versa.

Q6-15:03: That gives us a great look into the mind of the developer, give us some perspective as to what emotions the developer is looking to evoke from the user. (Retail apps vs. Financial) (AWE/Desire vs. Commitment/Dedication)

Q7-17:38: Are there specific design elements that are considered more or less important for generating strong emotional responses from the user?

Q8-19:43: Given your exposure to the international developer community, do you find any cultural factors that influence design?

Q9-21:15: I had the opportunity to interview Julia Smith over in Australia about the affect that color has on emotions.  Give us your perspective on color and other specific design elements and how they affect the emotion of a user experience.

Q10-24:00: Imagine a solution that would help you design better applications, what would that look like? 

Q10-29:00: Question from one of our listeners, Charlotte in Montreal – she is student who just graduated from University of Montreal in Computer Sciences and Human Computer Interaction Design. Her question is: How do I know how my users feel about my app? Are there tools or ways we can measure more granular emotions today?

Q10-31:33: Our listeners can connect with you via  LinkedIN and Twitter, along with your website alexshirazi.com, what should they be on watch for from you?


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Alex Shirazi is the founder of San Francisco based Phlint, a UX focused software development firm. Since 2006 Phlint has been working with both small and large businesses in the technology and mobile space. Prior to moving to the Silicon Valley area, Alex studied advertising and design at the University of Illinois at Urbana-Champaign.

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